Built for B2B SaaS Companies

SaaS Outbound Is Broken.
Signal-Based Outbound Isn't.

Everyone's sending the same "Hi {first_name}" templates to the same bought lists. We build outbound engines that detect real buying signals — hiring patterns, tech stack changes, funding rounds — and turn them into pipeline your competitors never see.

See It In Action How It Works

Why Your Outbound Isn't Working

The SaaS outbound playbook from 2020 is dead. Here's what's actually killing your pipeline.

📧

Generic "Hi {first_name}" Emails

Your prospects get 30+ cold emails a week. Template-based outreach with a first name merge field isn't personalization — it's noise. Open rates crater and your domain reputation tanks.

💸

Expensive Intent Data That Doesn't Convert

You're paying thousands a month for Bombora or G2 intent signals. The data says they're "researching your category" — but your reply rates tell a different story.

🔍

SDRs Doing Manual LinkedIn Research

Your reps spend 60% of their time finding and researching accounts. By the time they write a personalized email, they've contacted 15 people that day instead of 500.

🔗

No System Connecting Signals to Outbound

A prospect's company just raised a Series B. They're hiring for the exact role your product serves. But your team doesn't know — because nothing connects those signals to your outreach.

How It Works

A four-step pipeline that turns raw data into booked meetings — fully automated, fully personalized.

🎯

ICP Definition & TAM Building

Clay enrichment with firmographic + technographic filters. Lookalike modeling from your best customers. We build your total addressable market from scratch — not a bought list.

📡

Signal Detection

Hiring signals for roles your product serves. Tech stack changes. Funding rounds. Competitor usage. Leadership changes. We detect buying windows before your competition does.

🤖

AI-Powered Personalization

Every email references something specific — their tech stack, a recent hire, a company initiative. Not templates with merge fields. Actual research, automated at scale.

🚀

Multi-Channel Sequences

Email + LinkedIn orchestrated sequences. Automated follow-ups. Reply detection. CRM sync. Meeting booking. One engine, every channel, zero manual work.

What We Build With Clay

Every prospect gets enriched with layers of data that make your outreach impossible to ignore.

🛠

Technographic Enrichment

What tools are they using? Are they on a competitor? Do they have integrations that pair with your product? We map every prospect's tech stack before the first email.

📋

Hiring Signal Detection

Companies hiring for roles your product serves are actively investing in the problem you solve. We detect these signals in real time and pipe them into your outreach.

Competitor Displacement Triggers

Detect when prospects are using competing tools nearing renewal, showing dissatisfaction signals, or evaluating alternatives. Strike when switching costs are lowest.

👥

Org Chart Mapping & Buyer ID

Your user is an IC. The buyer is their VP. We map the entire decision chain — champion, economic buyer, technical evaluator — and enrich verified contact info for each.

🌐

Website & LinkedIn Scraping

Recent blog posts, product launches, case studies, job descriptions, LinkedIn activity — all scraped and distilled into personalization hooks your AI copy references.

💰

Revenue & Funding Stage Filtering

Filter by ARR range, funding stage, growth rate, and headcount trajectory. Only target companies with the budget, scale, and urgency to buy your product now.

Who This Is For

Different stages, different challenges, same automation engine.

Series A/B SaaS — Building From Scratch

Under 50 employees, limited sales team, need an outbound engine that generates pipeline without hiring a 6-person SDR team.

Full ICP definition and TAM build using Clay enrichment workflows
Dedicated email infrastructure — domains, mailboxes, warmup, deliverability
Hiring signal campaigns targeting companies investing in your problem space
Competitor displacement outreach when prospects use legacy tools
Founder-led messaging that feels personal, not mass-produced
CRM integration so every touchpoint and signal is logged automatically

Series C+ SaaS — Scaling Without Headcount

You have SDRs, but you need to 10x outbound volume without 10x the headcount. Your reps should be having conversations, not researching accounts.

Automated enrichment layer that feeds your existing SDR team pre-qualified leads
Multi-campaign architecture — different personas, verticals, and signals in parallel
100+ mailbox infrastructure handling 30,000+ prospects per month
AI-personalized sequences that free SDRs from manual copy work
Signal-based prioritization so reps work highest-intent accounts first
LinkedIn outreach orchestration for top-scored accounts via HeyReach

Enterprise SaaS — Account-Based Outreach

Large SaaS companies targeting strategic accounts. Need deep research, multi-threaded outreach, and hyper-personalized messaging for high-value targets.

Named account research — org chart, tech stack, recent initiatives, pain points
Multi-threaded outreach targeting 3-5 stakeholders per account simultaneously
Executive-level messaging crafted from earnings calls, press releases, and LinkedIn activity
Competitive intelligence on current vendor contracts and renewal timelines
Event-triggered sequences — leadership changes, M&A, expansion announcements
Full attribution and reporting synced to your CRM and sales dashboards

Built & Proven for SaaS

Real engagements. Real infrastructure. Anonymized to respect client confidentiality.

HR Tech Platform — Series B, Performance Management

Performance management SaaS targeting mid-market HR leaders. No outbound infrastructure before we came in — sales relied entirely on inbound and referrals. Needed a scalable pipeline engine to support aggressive growth targets.

What we built:

  • Hiring signal campaigns: companies hiring HR roles = buying signal for performance management tools
  • Enablement tool signal campaigns: detecting companies adopting adjacent HR tech (engagement, L&D)
  • 100+ mailboxes across dedicated domains, fully warmed and managed
  • Multi-campaign architecture targeting CHROs, VP HR, and HR Directors separately
  • LinkedIn outreach via HeyReach for top-scored accounts
  • Clay enrichment workflows pulling technographic + firmographic data for every prospect
100+ Mailboxes
6 Campaign types
3 Persona segments
20K+ Prospects/month

Enterprise Learning Platform — Growth Stage, L&D SaaS

L&D SaaS selling to training teams at large enterprises. Complex buyer committee, long sales cycles, and multi-geography targeting across US, EMEA, and APAC. Needed signal-based outbound to supplement an overwhelmed SDR team.

What we built:

  • LMS technology detection: flag companies using legacy learning platforms ripe for displacement
  • Training team hiring signals: companies scaling L&D departments = active buyers
  • Compliance deadline triggers: industries with mandatory training requirements approaching renewal
  • Multi-geography targeting with region-specific messaging and timezone-aware sending
  • Persona-based campaign segmentation: CLO, VP L&D, Training Manager, HR Director
  • Reply intelligence bot auto-categorizing responses and routing hot leads to the right AE
3 Geographies
4 Persona segments
25K+ Prospects/month
8 Signal types

Manual SDR Team vs. Valcat

Capability Manual SDR Team With Valcat
Account research SDR spends 30 min per account on LinkedIn Clay enrichment in seconds — tech stack, org chart, signals
Signal detection Manual Google alerts, if anything Automated: hiring, funding, tech changes, competitor usage
Email personalization "Hi {first_name}, love what you're doing at {company}" AI-written referencing their specific stack, hires, and initiatives
Multi-channel outreach Email OR LinkedIn, rarely both Email + LinkedIn orchestrated with unified tracking
Monthly prospect volume 200 – 500 per SDR 30,000+
Deliverability management One domain, one mailbox, prayers 100+ warmed mailboxes, dedicated domains, rotation
Monthly cost $8K+ per SDR (fully loaded) Fraction of one SDR's cost

Let's Build Your Outbound Engine

Book a 30-minute call. We'll map your ICP, identify the highest-value signals for your product, and show you exactly what your outbound pipeline should look like — before you commit to anything.

Book Your Free Strategy Call No commitment. No generic pitch deck. Just a plan built for your product.

Frequently Asked Questions

We sync directly with HubSpot, Salesforce, Pipedrive, and Attio — or any CRM with an API. Every touchpoint, signal, and reply is logged automatically. Your sales team sees full enrichment context (tech stack, signals, org chart) before their first call. No manual data entry, no context switching.

Absolutely — that's the most common setup for growth-stage companies. We handle the top-of-funnel automation (enrichment, signal detection, personalized sequences) and feed warm, pre-qualified leads to your SDRs. Your reps stop researching and start having conversations. We've seen SDR teams triple their meeting output when they're freed from manual prospecting.

The AI doesn't write from a template — it writes from data. For each prospect, we pull their company's tech stack, recent hires, funding stage, LinkedIn activity, and company initiatives through Clay. The AI then crafts a message that references something specific and relevant. The result reads like a well-researched SDR wrote it, because it's grounded in real information — not "I noticed your company is growing fast."

Infrastructure goes live in 2 weeks — that includes domain procurement, mailbox setup, warmup, Clay enrichment workflows, and your first sequences. First replies typically come in week 3-4. By month 2, you have a fully ramped outbound engine running 30,000+ prospects per month with multi-channel sequences. We iterate on copy and targeting continuously based on real reply data.

Engagements start with a one-time setup fee for building the infrastructure (domains, mailboxes, Clay workflows, CRM integration), followed by a monthly retainer that covers ongoing campaign management, enrichment, and optimization. Total cost is a fraction of a single SDR's fully-loaded salary — and it scales to volumes no human team can match. Book a call and we'll scope it for your specific situation.