Most PLG companies sit on thousands of signups they never convert. We enrich every trial user with firmographic data, score them on product usage, and automatically reach the right buyer at accounts showing enterprise intent.
Your product does the selling — but it can't close enterprise deals on its own. Here's where the pipeline disappears.
96% of your users sign up with personal email. You have no idea which ones work at $50M+ companies with 500 seats to sell.
You know who's active, who created a brand kit, who invited their team. But that data never reaches your sales team or outbound engine.
High-value accounts self-serve, hit friction, and churn — because nobody reached out to offer a hands-on demo or enterprise plan.
Your product has evolved since they left. New features, new pricing, new capabilities — but nobody's telling them.
We don't just send cold emails. We build three interconnected systems that turn your existing user base and TAM into qualified pipeline.
Reach your ICP at companies that haven't tried your product yet — with messaging built around their specific pain points and tech stack.
Combine product usage signals with firmographic enrichment to surface accounts that are ready for a sales conversation.
Your product has changed since they left. Separate infrastructure, separate messaging, separate domains — built to re-engage at scale.
Every prospect gets enriched with layers of data that make your outreach feel like a warm intro, not a cold blast.
Company size, revenue, industry, funding stage, and location — mapped to every signup and prospect.
Are they using a competitor? Do they have tools that integrate with your product? We flag it.
Companies hiring for roles your product supports are actively investing in the problem you solve.
Your user is an IC. The buyer is their VP. We find the economic buyer and map the decision chain.
Feed us your top 50 customers. We'll find thousands of companies that match the same profile.
Recently funded? Growing headcount fast? These companies have budget and are actively buying tools.
| Capability | In-house / Manual | With Valcat |
|---|---|---|
| Trial user enrichment | Only business email signups | Every signup, including Gmail |
| PQL scoring | Basic, manual review | Automated: usage + firmographic + signals |
| Finding the buyer | SDR researches LinkedIn | Auto-mapped org chart + verified email |
| Outreach personalization | "Hi {first_name}" templates | AI-written copy referencing their stack & usage |
| Churned user re-engagement | Rarely done | Separate infra, segmented sequences |
| Monthly prospect volume | 200 – 500 | 30,000+ |
| Monthly cost | $8K+ (1 SDR fully loaded) | Fraction of that |
Book a 30-minute call. We'll audit your current signup flow, show you what you're missing, and map out the three engines for your product — before you commit to anything.
Book Your Free Audit No commitment. We'll show you the gap between your signups and your pipeline.We use a combination of reverse-email lookup, IP-to-company matching, and cross-referencing LinkedIn data through Clay enrichment workflows. Even when a user signs up with a personal email, we can often identify their employer, title, and company size — turning an anonymous signup into an actionable lead.
We work with Amplitude, Mixpanel, Segment, PostHog, and Customer.io — or any tool that can export usage events via webhook or API. We map your key activation milestones (e.g., "invited team," "used feature X," "hit usage limit") into our scoring model.
Cold outbound targets companies that haven't signed up yet — that's Engine 1. For existing users (Engines 2 and 3), we reach the economic buyer at their company, not the individual user. And for churned user re-engagement, we use completely separate domains and infrastructure to protect your brand.
Cold outbound (Engine 1) goes live within 2 weeks — that includes domain setup, warmup, enrichment workflows, and the first sequences. PQL scoring (Engine 2) takes 4-6 weeks depending on your analytics stack. Churned user reactivation (Engine 3) runs in parallel.
Our PLG engagements typically start at a setup fee for building the infrastructure, followed by a monthly retainer that covers all three engines. It's a fraction of what a single SDR costs — and scales to 30,000+ prospects per month. Book a call and we'll scope it for your specific situation.
